William M. O'Barr

Professor with Tenure

External address: 
135 Social Sciences, Durham, NC 27708
Internal office address: 
Box 90091, Durham, NC 27708-0091
Phone: 
(919) 684-8863

Overview

William M. O'Barr, Ph.D. Northwestern 1969, is currently writing books about advertising and masculinity and about the history of legal anthropology. His extensive publications focus primarily on legal anthropology and include such concerns as law and politics in rural Africa, communication in trial courtrooms in America, and access to justice. His research sites have included rural villages in East Africa, trial courtrooms in the United States and Canada, and many of the organizations that are collectively referred to as "Madison Avenue." His publications include Tradition and Identity in Changing Africa (1973); Linguistics Evidence (1982); Language and Power (1984); Rules versus Relationships: The Ethnography of Legal Discourse (with John M. Conley; 1990); Fortune and Folly: The Wealth and Power of Institutional Investing (also with Conley; 1992), and Culture and the Ad: Exploring Otherness in the World of Advertising (1994); and Just Words: Language, Law and Power (The University of Chicago Press, 1998).

Degrees & Credentials

  • Ph.D., Northwestern University 1970

  • M.A., Northwestern University 1966

  • B.A., Emory University 1964

Doctoral Dissertation Improvement Grant: Metrics and Democratization: the Role of Monitoring Technologies in Democratic awarded by National Science Foundation (Principal Investigator). 2008 to 2011

A Comparative Study of the Nature of Sovereignty in the Global Age awarded by National Science Foundation (Principal Investigator). 2010 to 2011

Doctoral Dissertation Research: Legal Rights and Ethnic/Racial Identity in Northeastern Brazil awarded by National Science Foundation (Principal Investigator). 2000

Advertising and Culture: A Global Approach awarded by Josiah Charles Trent Memorial Foundation (Principal Investigator). 1999 to 2000

(90-0019) Enhancement of Teaching and Research Activities in the Area of Global Advertising and Society awarded by Josiah Charles Trent Memorial Foundation (Principal Investigator). 1989 to 1990

(87-0307) Undergraduate Research Experience in Anthropology awarded by National Science Foundation (Principal Investigator). 1987 to 1988

O'Barr, WM, and Conley, JM. Just Words: Language, Law and Power. University of Chicago Press, 1998.

O'Barr, WM, and Conley, JM. Fortune and Folly: The Wealth and Power of Institutional Investing. The McGraw-Hill Companies, 1992.

O'Barr, WM, and Conley, JM. Rules versus Relationships: The Ethnography of Legal Discourse. University of Chicago Press, 1990.

O'Barr, WM. Linguistic Evidence: Language, Power and Strategy in the Courtroom. New York: Academic Press, 1982.

Survey Research in Africa – Its Applications and Limits. Ed. WM O'Barr, DH Spain, and MA Tessler. Evanston: Northwestern University Press, 1973.

Barr, WMO. "Native Americans in Advertising." ADTextonline.org. April 2013.

Barr, WMO. "Niche Advertising: Gay Consumers." ADText. 2012.

Barr, WMO. "Language, Law and Power." Handbook of Language and Social Psychology. Ed. H Giles and P Robinson. New York: Wiley, 2001.

Barr, WMO. "Language and Patriarchy." Gender Mosaics: Social Perspectives. Ed. D Vannoy. Roxbury, Mass.: Roxbury Press, 2001.

Barr, WMO, and Atkins, BK. ""Women’s Language" or "Powerles Language"?." Language in Women’s Lives: A Feminist Perspective. Ed. R Borker, N Furman, and S McConnell-Ginet. New York: Praeger, 1980.

O'Barr, WM. "Culture and Causality: Non-Western Systems of Explanation." Law and Contemporary Problems 64.4 (2004): 317-323. (Academic Article)

O'Barr, WM. "The Practice of Planning: Interview of Stephen King." Advertising & Society Review 4.3 (2004). (Academic Article)

O'Barr, WM. "Roundtable on Advertising and the New Masculinities (Moderator)." Advertising & Society Review 5 (2004).

O'Barr, WM. "Masculinity and Advertising: Interview of Michael Kimmel." Advertising & Society Review 4.1 (2003). (Academic Article)

O'Barr, WM. "Roundtable on Advertising and Values (Moderator)." Advertising & Society Review 3 (2002). (Interview)

O'Barr, WM. "The Professor as Critic: Interview of Sut Jhally." Advertising & Society Review 3 (2002). (Introduction)

Conley, JM, and O'Barr, WM. "Back to the trobriands: The enduring influence of Malinowski's Crime and Custom in Savage Society." LAW AND SOCIAL INQUIRY-JOURNAL OF THE AMERICAN BAR FOUNDATION 27.4 (2002): 847-874. Full Text

O'Barr, WM. "Culture and Causality: Non-Western Systems of Explanation." Law and Contemporary Problems 64 (2001): 317-323.

O'Barr, WM. "The Origins of Creative Ideas: Interview of Paul Cappelli." Advertising & Society Review 2 (2001). (Interview)

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